Celebrated Rift Valley based music producer and director Papa Joe and CEO Papa Joe Concept has ventured into film industry.

Papa Joe who is known for production of great songs like Magugu by Boss Mog is set for the release of his first movie titled Snatched. Speaking to Rift News Entertainment desk a day to the movie release Papa Joe dispelled fears that he might be existing the music scene with his new venture stating that “music and films production goes hand in hand.

“I am not quitting the music industry, both music and film production are integral parts of our growth strategy; two distinct departments that compliment each other as we seek to expand our market in Rift Valley.” said Papa who also exuded utmost confidence in the industry, citing that the movie launch sell-out of VIP tickets is a sign that Kenyans have changed their perception about consumption of the local content.

“Just like before consuming any new product, people are hesitant at first. Although this is my first reception has been awesome within a week of releasing, all the VIPs tickets already sold-out. This can only mean people are quickly embracing film as an emerging industry.” Further adding that if goes on as planned he will rollout his next year film programme, that is set to not only promote new talent but tell the African story to the world.